Why tax strategy belongs outside tax season
Tax preparation and tax planning are two different jobs. A good preparer takes what happened last year and reports it correctly. A good planner takes the next ten years and changes what happens in them. One is a scorekeeper. The other is a coach. Most people only ever meet the scorekeeper, and then they wonder why the score never seems to go down.
The reason April is the wrong month is simple. Almost every lever worth pulling — Roth conversions, charitable bunching, capital gain harvesting, ISO exercise timing, Roth 401(k) contributions, QBI planning — has to be pulled before December 31st. By the time you sit down with your preparer, the calendar has closed the window. What's left is arithmetic.
We sit down with clients in the fall, when there's still time. We look at what the year is about to do, what next year is supposed to do, and what the decade behind both of them looks like in aggregate. Then we make decisions that the preparer can actually report in April.
The ten-year view: why modeling a decade beats optimizing a year
The biggest tax mistakes we see are not expensive in the year they happen. They're expensive across a decade. A family in their low-income years — between a career change and Social Security, or between the sale of a business and the start of required distributions — is sitting on a window the tax code gives them for exactly one reason, and most of them never notice it's open.
Modeling a single year tells you whether to max your 401(k). Modeling ten years tells you whether to do a partial Roth conversion in the 12% bracket this year, take a long-term capital gain at 0% next year, and front-load five years of charitable giving into a donor-advised fund the year before you sell the business. Those three sentences are worth more than every April tax tip you'll ever read.
We run the model in front of you, not behind you. If you don't believe the numbers, we change the assumptions and run it again. The point is that you leave the room understanding why the decision is the decision — not just that a spreadsheet said so.
Roth conversions — when they earn their keep, when they don't
A Roth conversion is the act of paying tax today on a pre-tax retirement account so that everything inside it grows tax-free forever. It is one of the most overused ideas in personal finance and one of the most underused at the same time. The difference is whether someone actually did the math, or whether they just saw a podcast.
The case for a conversion is strongest in years when your bracket is unusually low — early retirement before Social Security starts, a gap year after a job change, a year with large deductible losses. It's strongest when the money won't be needed for a decade or more, and strongest again when the heirs are in higher brackets than you are. It is weakest when the conversion pushes you into IRMAA surcharges on Medicare, kicks your capital gains into the 15% or 20% bracket, or forces the tax to be paid from the IRA itself instead of outside cash.
The sizing of a conversion is where most advice falls down. The instinct is to convert a round number. The right answer is to convert exactly the amount that fills a target bracket without overflowing it — sometimes sixteen thousand, sometimes ninety thousand, sometimes nothing at all. We run that math every fall, and the answer usually changes.
The conversion question has its own dedicated conversation inside our retirement work — see how we size conversions without overflowing a target bracket.
Equity compensation: RSUs, ISOs, NQSOs, and the mistake that costs the most
Equity compensation is where intelligent professionals lose the most money to taxes they didn't see coming. The plan documents are written by lawyers for lawyers. The tax treatment is different for every grant type. And the company's payroll withholding almost never matches the actual tax owed.
The two traps show up again and again. The first is the RSU withholding gap. Most employers withhold 22% on restricted stock units at vest — the statutory supplemental rate — even when the employee is actually in the 32% or 35% bracket. The shortfall lands in April as a surprise bill, sometimes in five figures, for income that was already spent. We calculate the real rate in October and make an estimated payment before the IRS starts charging interest.
The second is the AMT trap on incentive stock options. When you exercise an ISO and hold the shares, the bargain element — the difference between the strike price and the market price — is not taxed as ordinary income, but it is a preference item for the alternative minimum tax. Exercise too many ISOs in a single year and you owe AMT on paper gains you haven't actually realized. Then the stock drops, the paper gain evaporates, and the AMT bill stays. We size ISO exercises to the AMT crossover point, which is a number nobody volunteers but everyone needs.
Non-qualified stock options are simpler in treatment and trickier in timing. The spread at exercise is ordinary income, withholding applies, and the clock on long-term capital gains starts at exercise, not grant. The planning question is when to exercise — and the answer almost always lives inside the same ten-year model that covers everything else.
How equity compensation is taxed
Four instruments, four different tax stories. This is the table people wish their HR department had handed them on day one.
| Grant type | At grant | At vest / exercise | At sale |
|---|---|---|---|
| RSU (restricted stock unit) | No tax | Ordinary income on full value at vest | Capital gain or loss from vest-date price |
| ISO (incentive stock option) | No tax | No regular tax; AMT preference on spread | Long-term capital gain if holding rules met |
| NQSO (non-qualified stock option) | No tax | Ordinary income on spread at exercise | Capital gain or loss from exercise-date price |
| ESPP (qualified Section 423) | No tax | No tax at purchase | Mix of ordinary income and capital gain; depends on holding period |
Every row in that table hides a decision. When to sell the RSU shares that just vested. Whether to hold an ISO exercise long enough to clear the one-year-from-exercise and two-year-from-grant rules. Whether to make a disqualifying disposition on purpose because AMT would cost more than ordinary income. We make those calls in real time, not at the return.
Equity compensation is also why a lot of our work starts with the senior employees of companies where most of the pay arrives in shares — and, for earlier-stage people, the founders trying to understand qualified small business stock before they need it.
Charitable bunching and donor-advised funds
The standard deduction is high enough now that most households never itemize. That means the check you write to your church or alma mater in a normal year produces no federal tax benefit at all. The money leaves the house, and the tax code doesn't care. Bunching fixes that.
The idea is to take three or five years of planned giving and compress it into a single year — a year in which you itemize, deduct the entire lump, and then take the standard deduction in the lean years between. A donor-advised fund is the vehicle that makes it work without forcing the charities to scramble. You get the deduction the year you fund it. The charities get the grants when you choose, on whatever cadence you want, for as many years as you want.
The move is most powerful when you pair it with a high-income year — a large bonus, the exercise of non-qualified options, the sale of a business, a Roth conversion — and fund the donor-advised fund with appreciated stock instead of cash. You get the full fair-market-value deduction and avoid the capital gains tax on the appreciation. Two tax breaks on one gift. It is one of the few things in the tax code that genuinely feels like a gift from the other direction.
The donor-advised fund conversation overlaps heavily with the way we handle appreciated positions inside a portfolio — the same logic that drives tax-loss harvesting and asset location decisions applies when it's time to give, too.
Entity structure for owners
If you own a business, the entity you run it through is the single largest lever in your tax life, and the default is almost always wrong. Most sole proprietors and single-member LLCs overpay self-employment tax for years before anyone suggests an S-corp election. Most S-corp owners underpay themselves a reasonable salary and hope the IRS doesn't notice. A small number should be C-corps, usually for reasons that have nothing to do with the income tax rate — qualified small business stock, retained earnings for reinvestment, health benefit structure.
The S-corp math is straightforward in outline. You pay yourself a reasonable W-2 salary, and the rest of the profit passes through as distributions that avoid the 15.3% self-employment tax. The savings can be real. The pitfalls are real too: reasonable compensation isn't a number you pick, it's a number you can defend; the QBI deduction interacts with it; state franchise taxes can eat into the gain; and the administrative cost of running real payroll is higher than people expect.
We don't file your return and we don't set up your entity — a CPA or attorney does that. What we do is model the choice across the next five or ten years, in the context of your personal retirement plan, your family's tax bracket, and what the business is actually likely to do. Then we hand the model to your CPA so the two of you make the call with the same set of numbers in front of you.
Entity choice is also the hinge where personal and business planning stop being separate problems — the way we work both sides of an owner's ledger at once covers the broader conversation. For owners of small and midsize Northern NJ firms, it is usually where the real savings live.
“CPAs prepare. We plan. The return your accountant files in April is the scoreboard for decisions we made with you the October before.”
What working with us actually looks like
First meeting — the ten-year projection
We meet at our office in Paramus, at your kitchen table, or wherever is easiest. You bring your last two returns, any equity comp paperwork, and a rough picture of what the next decade looks like. We build a multi-year income and tax projection in front of you — this year, next year, and eight years beyond — and mark the places where a real decision is about to get made.
Annual planning meeting — every fall, before the window closes
Every year in September or October, we sit back down and run the projection forward. We decide the Roth conversion size, the charitable bunching year, the ISO exercise plan, the estimated payment, and the gain harvesting moves. You leave with a one-page written instruction set for what to execute before December 31st.
Coordination with your CPA — all year, both directions
We send your CPA the planning decisions so the return has no surprises. When your CPA sees something on the return that changes the planning picture, they send it back to us. Nobody is stepping on anyone's toes, and you stop being the messenger between two professionals who have never spoken.
For households where tax structure dominates the rest of the conversation, the broader work of keeping a balance sheet and a life aligned across generations is where this pillar usually lives.
A note on fit
When this might not be right for you
Honest disqualification is part of the work. A few situations where we are not the right fit:
- Anyone looking for a tax preparer. We don't file returns, and we won't try to. A good CPA is a different tool, and we'll happily name a few we trust.
- Anyone looking for aggressive shelters or anything that requires a footnote at the back of a partnership return. We plan inside the code, not around it.
- Anyone whose tax life is simple — a W-2, a standard deduction, and a 401(k) — and who just wants someone to look at their return. That reader deserves honest advice, but they probably don't need us.
- Anyone who wants the planning to happen without their CPA knowing. That is the shape of a bad outcome, and we won't do it.
If any of those describe you, we are not the firm. We would rather say so on the first call than disappoint you on the third.
Frequently asked questions
Do you replace my CPA?
No. We work alongside your existing CPA and have no interest in replacing them. CPAs prepare the return that reports what happened. We plan the decisions the return will eventually report. The two jobs are complementary, and the best outcomes for clients happen when both of us are talking to each other with the same numbers in front of us.
What's the difference between tax preparation and tax planning?
Tax preparation is the work of accurately reporting what already happened in a year that has already closed. Tax planning is the work of changing what happens in the years that haven't closed yet. Preparation is historical. Planning is forward-looking. A good preparer saves you from errors. A good planner changes the size of the bill.
When should I do a Roth conversion?
A Roth conversion usually earns its keep in years when your marginal tax bracket is unusually low — early retirement before Social Security, a gap year between jobs, a low-income year after a business sale. It is weakest when the conversion triggers Medicare surcharges, pushes capital gains into higher brackets, or has to be paid from the IRA itself. The right answer always depends on a multi-year projection, not a rule of thumb.
What's charitable bunching?
Charitable bunching is the practice of compressing several years of planned giving into a single tax year so the total exceeds the standard deduction and actually produces a benefit. You itemize in the bunched year, take the standard deduction in the lean years between, and the charities still get their money on a normal cadence if you pair the move with a donor-advised fund.
What's a donor-advised fund?
A donor-advised fund is a charitable giving account you fund with cash or appreciated stock, claim an immediate tax deduction on, and then grant out to qualified charities on whatever schedule you want. The contribution and the granting can happen in different years. Funding one with appreciated stock avoids capital gains tax and still captures the full fair-market-value deduction.
How does equity compensation planning work?
Equity comp planning starts with the grant type — RSU, ISO, NQSO, or ESPP — because each one is taxed differently. We calculate your real marginal rate, close the RSU withholding gap with an estimated payment, size ISO exercises against the AMT crossover point, and time NQSO exercises to the ten-year tax projection. The goal is to avoid surprise bills and surprise AMT in equal measure.
Should I form an S-corp?
Maybe. The S-corp election can save real money on self-employment tax once profit exceeds a reasonable W-2 salary, but it adds payroll costs, requires defensible compensation, and interacts with the QBI deduction in ways that are easy to miss. We model the decision across five to ten years with your CPA. If the savings are small, we say so — the simplest structure that works is almost always the right one.
How do you price tax strategy work?
We work on a flat planning fee for project-based tax work and an ongoing retainer for clients who want the annual fall planning meeting and CPA coordination as a standing arrangement. Fees are published in writing before you agree to anything, and we accept no commissions from any product — no Roth conversion kickbacks, no donor-advised fund referral fees, nothing.
